About American Family
Herman Wittwer launched Farmers Mutual Automobile Insurance Company in Madison, Wisconsin, on October 3, 1927; the company later became American Family. It is a mutual insurer, and its national headquarters is at 6000 American Parkway, Madison. It introduced commercial lines in 1975.
Products
American Family and its affiliates offer auto, homeowners, renters, condo and umbrella insurance, life insurance, and coverage for small businesses. Availability depends on the state; American Family agents serve customers in a limited group of states.
How it sells
Policies are sold and serviced mainly through local American Family agents, with online account access and a mobile app.
Contact
Customer service: 1-800-MYAMFAM (1-800-692-6326). Mailing address: 6000 American Parkway, Madison, WI 53783. Compare carriers on our renters insurance page or request a quote.