About Fidelity Life
Fidelity Life Association, a legal reserve life insurance company, has offered life insurance since 1896. It is based in Des Plaines, Illinois. The company is part of iA Financial Group; its prior parent was the publicly traded Vericity, Inc.
Products
- RAPIDecision Life and RAPIDecision Senior Life term coverage
- RAPIDecision Final Expense and Guaranteed Issue whole life insurance
- RAPIDecision Senior Whole Life
- Accidental death insurance
- LifeTime Benefit Term, marketed through employers
Optional riders include accidental death, family accidental death, terminal illness, child and return of premium.
How it sells
Customers can apply online or speak with licensed agents by phone, and the company also works with independent agents and employers.
Financial strength
Its most recent AM Best financial strength rating was released on October 10, 2025; ratings can change, so confirm the current rating before buying.
Contact
Customer support: 800-369-3990, Monday through Friday, 8 a.m. to 5 p.m. Licensed agents for new coverage: 866-912-7775.